The Role of Brand Authenticity in Developing Brand Trust

Author(s)

Sivan Portal
Russell Abratt, Nova Southeastern UniversityFollow
Michael T. Bendixen, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

Journal of Strategic Marketing

ISSN

1466-4488

Publication Date

2018

Comments

Citation details to be verified. Article in press.

NSUWorks Citation

Portal, Sivan; Abratt, Russell; and Bendixen, Michael T., "The Role of Brand Authenticity in Developing Brand Trust" (2018). HCBE Faculty Articles. 886.
https://nsuworks.nova.edu/hcbe_facarticles/886