The Role of Brand Authenticity in Developing Brand Trust

Author(s)

Sivan Portal
Russell Abratt, Nova Southeastern UniversityFollow
Michael T. Bendixen, Nova Southeastern UniversityFollow

ORCID

Rusell Abratt0000-0002-5385-0936

Michael T. Bendixen0000-0003-0010-3854

Document Type

Article

Publication Title

Journal of Strategic Marketing

ISSN

0965-254X

Publication Date

2018

Comments

Citation details to be verified. Article in press.

NSUWorks Citation

Portal, Sivan; Abratt, Russell; and Bendixen, Michael T., "The Role of Brand Authenticity in Developing Brand Trust" (2018). HCBE Faculty Articles. 886.
https://nsuworks.nova.edu/hcbe_facarticles/886