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HCBE Faculty Articles
Stakeholder Engagement in Corporate Reporting: Towards Building a Strong Reputation
ORCID
Rusell Abratt0000-0002-5385-0936
Document Type
Article
Publication Title
Marketing Intelligence & Planning
ISSN
0263-4503
Publication Date
2018
Abstract/Excerpt
Purpose
The purpose of this paper is to explore the extent to which organisations engage with stakeholders about social and environmental issues. The authors establish where the designers of these reports source the information reported.
Design/methodology/approach
This was an exploratory study that employed a qualitative research design. Interviews with 24 individuals from 15 organisations in New Zealand that are involved with the writing of sustainability reports were conducted. In addition documents were analysed from a number of organisations to allow for triangulation.
Findings
Findings indicate that engagement with stakeholders was important and one of the main purposes was to have a licence to stay in business. It was also found that managers do prioritise the saliency of issues. Generally, stakeholders do not get involved in the decision making pertaining to environmental issues in organisations.
Research limitations/implications
The sample investigated in this study was relatively small so generalisation of the results would be difficult. However, these in depth interviews did provide insights that can be used in further study using large samples and in different countries.
Originality/value
This is the first time that the designers of annual reports were interviewed. They have knowledge of the extent of stakeholder engagement with firms.
DOI
https://doi.org/10.1108/MIP-10-2017-0236
Volume
36
Issue
4
First Page
484
Last Page
497
NSUWorks Citation
Blackburn, Nivea; Hooper, Val; Abratt, Russell; and Brown, Judy, "Stakeholder Engagement in Corporate Reporting: Towards Building a Strong Reputation" (2018). HCBE Faculty Articles. 885.
https://nsuworks.nova.edu/hcbe_facarticles/885