A Preliminary Exploration of Generational Similarities and Differences in Values between the US, UK, Iceland, Japan, Korea, Colombia and the Philippines

Author(s)

Regina A. Greenwood, Nova Southeastern UniversityFollow
Arnel Uy
Edward F. Murphy
Jaime Ruiz-Gutierrez
Terrell Manyak
Bahaudin Mujtaba

ORCID

Regina A. Greenwood0000-0002-5577-499X

Document Type

Article

Publication Title

DLSU Business & Economica Review

ISSN

0116-7111

Publication Date

1-1-2008

Abstract/Excerpt

Generational similarities and differences among working adults in the United States, United Kingdom, Iceland, Japan, Korea, the Philippines, and Colombia were investigated using the Rokeach Value Survey (RVS). Hypotheses were supported for cross-cultural generational differences for 23 of 36 values; there were also generational similarities. Sixteen values were ranked similarly for the 40+ year-old generation; thirteen values were ranked similarly for the 18 to 29 year-old generation; and 13 values were ranked similarly for the 30 to 39 year olds. This study is one of the first to identify values that are similar across cross-cultural generations in Western, Eastern, South American, and European cultures. Implications of these results to managers, businessmen, marketers and entrepreneurs were also explained.

Volume

18

Issue

1

First Page

29

Last Page

46

NSUWorks Citation

Greenwood, Regina A.; Uy, Arnel; Murphy, Edward F.; Ruiz-Gutierrez, Jaime; Manyak, Terrell; and Mujtaba, Bahaudin, "A Preliminary Exploration of Generational Similarities and Differences in Values between the US, UK, Iceland, Japan, Korea, Colombia and the Philippines" (2008). HCBE Faculty Articles. 77.
https://nsuworks.nova.edu/hcbe_facarticles/77