HCBE Faculty Articles

Title

An International Industry Perspective of Tourism to Post-Apartheid South Africa: Implications for Marketing Management

Document Type

Article

Date

1996

Publication Title

South African Journal of Business Management

ISSN or ISBN

2078-5585

Volume

27

Issue

3

First Page

43

Last Page

49

Description

South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry.

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