HCBE Faculty Articles
A Practical Guide to the Use of Correspondence Analysis in Marketing Research
Document Type
Article
Publication Title
Marketing Bulletin
ISSN
0113-6895
Publication Date
1996
Abstract/Excerpt
This paper illustrates the application of correspondence analysis in marketing research.
Volume
14
Issue
2
First Page
1
Last Page
15
NSUWorks Citation
Bendixen, Michael T., "A Practical Guide to the Use of Correspondence Analysis in Marketing Research" (1996). HCBE Faculty Articles. 702.
https://nsuworks.nova.edu/hcbe_facarticles/702