A Practical Guide to the Use of Correspondence Analysis in Marketing Research

Author(s)

Michael T. Bendixen, Nova Southeastern UniversityFollow

ORCID

Michael T. Bendixen0000-0003-0010-3854

Document Type

Article

Publication Title

Marketing Bulletin

ISSN

0113-6895

Publication Date

1996

Abstract/Excerpt

This paper illustrates the application of correspondence analysis in marketing research.

Volume

14

Issue

2

First Page

1

Last Page

15

NSUWorks Citation

Bendixen, Michael T., "A Practical Guide to the Use of Correspondence Analysis in Marketing Research" (1996). HCBE Faculty Articles. 702.
https://nsuworks.nova.edu/hcbe_facarticles/702