HCBE Faculty Articles

Title

A Practical Guide to the Use of Correspondence Analysis in Marketing Research

Document Type

Article

Publication Date

1996

Publication Title

Marketing Bulletin

ISSN or ISBN

0113-6895

Volume

14

Issue/Number

2

First Page

1

Last Page

15

Abstract/Excerpt

This paper illustrates the application of correspondence analysis in marketing research.

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Peer Reviewed

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