HCBE Faculty Articles
Title
A Practical Guide to the Use of Correspondence Analysis in Marketing Research
Document Type
Article
Publication Date
1996
Publication Title
Marketing Bulletin
ISSN or ISBN
0113-6895
Volume
14
Issue/Number
2
First Page
1
Last Page
15
Abstract/Excerpt
This paper illustrates the application of correspondence analysis in marketing research.
NSUWorks Citation
Bendixen, Michael T., "A Practical Guide to the Use of Correspondence Analysis in Marketing Research" (1996). HCBE Faculty Articles. 702.
https://nsuworks.nova.edu/hcbe_facarticles/702
