HCBE Faculty Articles
Title
Generational value differences of baby boomers in Thailand
Document Type
Article
Publication Date
1-1-2010
Publication Title
Asia Pacific Business Review
ISSN or ISBN
1360-2381
Volume
16
Issue/Number
4
First Page
545
Last Page
566
Abstract/Excerpt
Researchers are expanding our knowledge of cultural value systems by exploring the diverse values that are held by different generations in various countries. The majority of these studies have focused on Western countries with little attention being given to cross cultural differences. This point is particularly true of Asian countries such as Thailand. To fill this research gap, this study explores the generational value differences of baby boomers in Thailand using the Rokeach Value Survey (RVS). The initial comparison is with the United States, which is the most studied country, and then concludes with observations on how Thailand’s generational cultures contrast to the findings of similar studies throughout the world using the same RVS instrument.
DOI
10.1080/13602380903503762
NSUWorks Citation
Greenwood, Regina A.; Murphy, Edward; Mujtaba, Bahaudin; Manyak, Terrill; and Sunghawan, Jatuporn, "Generational value differences of baby boomers in Thailand" (2010). HCBE Faculty Articles. 68.
https://nsuworks.nova.edu/hcbe_facarticles/68
