HCBE Faculty Articles
Title
Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy
Document Type
Article
Publication Date
12-2013
Publication Title
Business Education Innovation Journal
ISSN or ISBN
1945-0915
Volume
5
Issue/Number
2
First Page
75
Last Page
85
Abstract/Excerpt
In this article, information from an MBA-level marketing strategy course taught with and without a major experiential learning assignment is analyzed. Empirical analysis of data about learning outcomes, student satisfaction, and student self-efficacy are compared. The study reveals that students engaged in these projects perceived them as valuable learning exercises that: (1) supported their mastery of class materials and their ability to apply theoretical concepts to practical situations; (2) enhanced their satisfaction with the course and instructor, and (3) increased their self-confidence with regard to their own business capabilities.
NSUWorks Citation
Ben Mrad, Selima and Kozloski-Hart, Laura, "Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy" (2013). HCBE Faculty Articles. 676.
https://nsuworks.nova.edu/hcbe_facarticles/676
