Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy

Author(s)

Selima Ben Mrad, Nova Southeastern UniversityFollow
Laura Kozloski-Hart

ORCID

Selima Ben Mrad0000-0001-9823-7513

Document Type

Article

Publication Title

Business Education Innovation Journal

ISSN

1945-0915

Publication Date

12-2013

Abstract/Excerpt

In this article, information from an MBA-level marketing strategy course taught with and without a major experiential learning assignment is analyzed. Empirical analysis of data about learning outcomes, student satisfaction, and student self-efficacy are compared. The study reveals that students engaged in these projects perceived them as valuable learning exercises that: (1) supported their mastery of class materials and their ability to apply theoretical concepts to practical situations; (2) enhanced their satisfaction with the course and instructor, and (3) increased their self-confidence with regard to their own business capabilities.

Volume

5

Issue

2

First Page

75

Last Page

85

NSUWorks Citation

Ben Mrad, Selima and Kozloski-Hart, Laura, "Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy" (2013). HCBE Faculty Articles. 676.
https://nsuworks.nova.edu/hcbe_facarticles/676