"Hispanics and Viral Advertising" by Maria Petrescu, John Gironda et al.

HCBE Faculty Articles

Title

Hispanics and Viral Advertising

Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar

Document Type

Article

Publication Date

9-2016

Publication Title

Journal of Retailing and Consumer Services

ISSN or ISBN

0969-6989

Volume

Issue/Number

First Page

Last Page

DOI

10.1016/j.jretconser.2016.05.014

NSUWorks Citation

Petrescu, Maria; Gironda, John; and Korgaonkar, Pradeep K., "Hispanics and Viral Advertising" (2016). HCBE Faculty Articles. 657.
https://nsuworks.nova.edu/hcbe_facarticles/657

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