Hispanics and Viral Advertising

Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar

Document Type

Article

Publication Title

Journal of Retailing and Consumer Services

ISSN

0969-6989

Publication Date

9-2016

DOI

10.1016/j.jretconser.2016.05.014

Volume

32

Issue

1

First Page

46

Last Page

59

NSUWorks Citation

Petrescu, Maria; Gironda, John; and Korgaonkar, Pradeep K., "Hispanics and Viral Advertising" (2016). HCBE Faculty Articles. 657.
https://nsuworks.nova.edu/hcbe_facarticles/657