Hispanics and Viral Advertising

Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar

ORCID

Maria Petrescu0000-0002-4261-6773

John T. Gironda0000-0003-0389-5340

Document Type

Article

Publication Title

Journal of Retailing and Consumer Services

ISSN

0969-6989

Publication Date

9-2016

DOI

https://doi.org/10.1016/j.jretconser.2016.05.014

Volume

32

Issue

1

First Page

46

Last Page

59

NSUWorks Citation

Petrescu, Maria; Gironda, John; and Korgaonkar, Pradeep K., "Hispanics and Viral Advertising" (2016). HCBE Faculty Articles. 657.
https://nsuworks.nova.edu/hcbe_facarticles/657