HCBE Faculty Articles
Marketing Research Using Single-Item Indicators in Structural Equation Models
ORCID
Maria Petrescu0000-0002-4261-6773
Document Type
Article
Publication Title
Journal of Marketing Analytics
ISSN
2050-3318
Publication Date
2013
Abstract/Excerpt
This article analyzes the use of single-item indicators in marketing research and their utilization in structural equation modeling (SEM). The study provides a literature review regarding the debate of the use of single-item measures in social sciences research and methodologically in SEM. The analysis of recent studies that use single-item indicators from top marketing journals provides information regarding the types of constructs fit for single-item measurement and their use in SEM. The article presents clarifications to the debate regarding the use of single-item indicators in marketing research, gives examples of types of constructs measurable through single-item indicators and provides recommendations that add knowledge to the empirical analysis and methodology domains of marketing research.
DOI
https://doi.org/10.1057/jma.2013.7
Volume
1
Issue
2
First Page
99
Last Page
117
NSUWorks Citation
Petrescu, Maria, "Marketing Research Using Single-Item Indicators in Structural Equation Models" (2013). HCBE Faculty Articles. 652.
https://nsuworks.nova.edu/hcbe_facarticles/652
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