Cross Cultural Marketing Ethics: Literature Review and Training Suggestions

Author(s)

Bahaudin Mujtaba, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

Journal of Global Competitiveness

Publication Date

1-1-1999

Volume

7

Issue

1

First Page

235

Last Page

251

NSUWorks Citation

Mujtaba, Bahaudin, "Cross Cultural Marketing Ethics: Literature Review and Training Suggestions" (1999). HCBE Faculty Articles. 374.
https://nsuworks.nova.edu/hcbe_facarticles/374