HCBE Faculty Articles

Wal-Mart in the Global Retail Market: its Growth and Challenges

ORCID

Bahaudin Mujtaba0000-0003-1615-3100

Document Type

Article

Publication Title

Journal of Business Case Studies

ISSN

1555-3353

Publication Date

4-1-2007

Abstract/Excerpt

The Wal-Mart Corporation is one of those companies that have been impacted by change at all levels as they conduct business and expand their operations throughout the globe. Wal-Mart has also greatly benefited from deeply-held universal values, philosophies, and management practices which have made them successful in diverse countries. In a short span of about forty years, this company has become the envy of any and every major corporation in the world. This case presents how Wal-Mart has achieved this enormous success, its best practice in the global retail industry, international growth trends and challenges, and various lessons that have been learned from their expansion in foreign countries. The case focuses on customer value delivery related to low prices, use of technology, and an organizational culture passionate on continuous learning

DOI

https://doi.org/10.19030/jbcs.v3i2.4837

Volume

3

Issue

2

First Page

1

Last Page

10

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