HCBE Faculty Articles
Title
McDonald’s success strategy and global expansion through customer and brand loyalty
Document Type
Article
Publication Date
1-1-2007
Publication Title
Journal of Business Case Studies
ISSN or ISBN
1555-3353
Volume
3
Issue/Number
3
First Page
55
Last Page
66
Abstract/Excerpt
The McDonalds Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter new markets and gain a share of the foreign fast food market. This case presents how McDonalds has achieved this enormous success, its best practices in the global food industry, international growth trends and challenges, and various lessons that have been learned from their expansion in foreign countries. Overall, the case provides a discussion of how McDonalds creates both customer and brand loyalty for their products and services. This case focuses on McDonalds international success, challenges and strategies.
DOI
10.19030/jbcs.v3i3.4857
NSUWorks Citation
Mujtaba, Bahaudin and Mujtaba, Bahaudin, "McDonald’s success strategy and global expansion through customer and brand loyalty" (2007). HCBE Faculty Articles. 336.
https://nsuworks.nova.edu/hcbe_facarticles/336
