McDonald’s success strategy and global expansion through customer and brand loyalty
Journal of Business Case Studies
ISSN or ISBN
The McDonalds Corporation is one of the most successful global restaurant chains around the world. They have used effective management and global expansion strategies to enter new markets and gain a share of the foreign fast food market. This case presents how McDonalds has achieved this enormous success, its best practices in the global food industry, international growth trends and challenges, and various lessons that have been learned from their expansion in foreign countries. Overall, the case provides a discussion of how McDonalds creates both customer and brand loyalty for their products and services. This case focuses on McDonalds international success, challenges and strategies.
Mujtaba, Bahaudin and Mujtaba, Bahaudin, "McDonald’s success strategy and global expansion through customer and brand loyalty" (2007). HCBE Faculty Articles. 336.