HCBE Faculty Articles

The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

ORCID

Bahaudin Mujtaba0000-0003-1615-3100

Document Type

Book Review

Publication Title

Journal of Applied Management and Entrepreneurship

ISSN

1077-1158

Publication Date

1-1-2014

Volume

19

Issue

3

First Page

143

Last Page

146

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Peer Reviewed

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