HCBE Faculty Articles

Title

Different Strokes for Different Folks: Generational Differences, Social Salience, and Social Performance

Document Type

Article

Publication Date

9-2-2018

Publication Title

The International Journal of Entrepreneurship and Innovation

ISSN or ISBN

1465-7503

Volume

20

Issue/Number

3

First Page

170

Last Page

181

Abstract/Excerpt

Empirical evidence establishes that entrepreneurs pursue and achieve different goals and objectives with their ventures ranging from purely economic to purely social (e.g. non-profits) in nature. The reason that individual entrepreneurs choose to pursue such divergent paths is currently poorly understood, however. We employ a perspective integrating generational theory, goal-setting theory and the theory of planned behaviour to determine why entrepreneurs of different ages pursue social performance in their ventures. Using a sample of 150 entrepreneurs belonging to Baby Boomer, Generation X and Millennial generations, we examined the relationship between age, social salience and the social performance of their firms. Findings suggest a mediated relationship between age, social salience and social performance.

DOI

10.1177%2F1465750318796718

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