Different Strokes for Different Folks: Generational Differences, Social Salience, and Social Performance

Author(s)

Kevin C. Cox, Florida Atlantic UniversityFollow
Steve A. Stewart, Georgia Southern UniversityFollow
Jason Lortie, Florida Gulf Coast UniversityFollow
Tais Barreto, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

The International Journal of Entrepreneurship and Innovation

ISSN

1465-7503

Publication Date

9-2-2018

Abstract/Excerpt

Empirical evidence establishes that entrepreneurs pursue and achieve different goals and objectives with their ventures ranging from purely economic to purely social (e.g. non-profits) in nature. The reason that individual entrepreneurs choose to pursue such divergent paths is currently poorly understood, however. We employ a perspective integrating generational theory, goal-setting theory and the theory of planned behaviour to determine why entrepreneurs of different ages pursue social performance in their ventures. Using a sample of 150 entrepreneurs belonging to Baby Boomer, Generation X and Millennial generations, we examined the relationship between age, social salience and the social performance of their firms. Findings suggest a mediated relationship between age, social salience and social performance.

DOI

10.1177%2F1465750318796718

Volume

20

Issue

3

First Page

170

Last Page

181

NSUWorks Citation

Cox, Kevin C.; Stewart, Steve A.; Lortie, Jason; and Barreto, Tais, "Different Strokes for Different Folks: Generational Differences, Social Salience, and Social Performance" (2018). HCBE Faculty Articles. 1153.
https://nsuworks.nova.edu/hcbe_facarticles/1153