HCBE Faculty Articles

An investigation of skill requirements for business and data analytics positions: A content analysis of job advertisements

ORCID

Yuliya Yurova0000-0003-4524-3471

Document Type

Article

Publication Title

Journal of Education for Business

ISSN

0883-2323

Publication Date

1-2019

Abstract/Excerpt

Presently, analytics degree programs exhibit a growing trend to meet a strong market demand. To explore the skill sets required for analytics positions, the authors examined a sample of online job postings related to professions such as business analyst (BA), business intelligence analyst (BIA), data analyst (DA), and data scientist (DS) using content analysis. They present a ranked list of relevant skills belonging to specific skills categories for the studied positions. Also, they conducted a pairwise comparison between DA and DS as well as BA and BIA. Overall, the authors observed that decision making, organization, communication, and structured data management are key to all job categories. The analysis shows that technical skills like statistics and programming skills are in most demand for DAs. The analysis is useful for creating clear definitions with respect to required skills for job categories in the business and data analytics domain and for designing course curricula for this domain.

DOI

https://doi.org/10.1080/08832323.2018.1520685

Volume

94

Issue

4

First Page

243

Last Page

250

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