HCBE Faculty Articles
Title
The Age of the New Entrepreneur: The Case Study Approach to 7 Principles for Boosting Profits, Priorities/ROI Decision Matrix and Business Reality Change Model
Document Type
Article
Publication Date
2010
Publication Title
Advances in Business Research
ISSN or ISBN
2153-6511
Volume
1
Issue/Number
1
First Page
188
Last Page
197
Abstract/Excerpt
Students apply the 7 PROFITS Principles, the Priorities/ROI Decision Matrix and Business Reality Change Model to three business cases with various capital structures. These principles and tools guide entrepreneurs to transform their business to the next level of success and profitability by exploiting practical solutions adopted by Fortune 100 companies. Instructors introduce students to the principles and tools and then assign teams of students to work on the cases. Students play the role of the company's entrepreneur in making long term profitable decisions and to avoid self-defeating patterns.
NSUWorks Citation
Lober, Rosalie; Tworoger, Thomas; and Jones, J. Preston, "The Age of the New Entrepreneur: The Case Study Approach to 7 Principles for Boosting Profits, Priorities/ROI Decision Matrix and Business Reality Change Model" (2010). HCBE Faculty Articles. 1086.
https://nsuworks.nova.edu/hcbe_facarticles/1086
