HCBE Faculty Articles

Title

The Age of the New Entrepreneur: The Case Study Approach to 7 Principles for Boosting Profits, Priorities/ROI Decision Matrix and Business Reality Change Model

Document Type

Article

Date

2010

Publication Title

Advances in Business Research

ISSN or ISBN

2153-6511

Volume

1

Issue

1

First Page

188

Last Page

197

Description

Students apply the 7 PROFITS Principles, the Priorities/ROI Decision Matrix and Business Reality Change Model to three business cases with various capital structures. These principles and tools guide entrepreneurs to transform their business to the next level of success and profitability by exploiting practical solutions adopted by Fortune 100 companies. Instructors introduce students to the principles and tools and then assign teams of students to work on the cases. Students play the role of the company's entrepreneur in making long term profitable decisions and to avoid self-defeating patterns.

Peer Reviewed

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