The age of the new entrepreneur: The case study approach to 7 principles for boosting profits, priorities/ROI decision matrix and business reality change model

Author(s)

Rosalie Lober, Nova Southeastern University
Thomas Tworoger, Nova Southeastern UniversityFollow
J. Preston Jones, Nova Southeastern UniversityFollow

ORCID

Preston Jones0000-0001-9695-4367

Document Type

Article

Publication Title

Advances in Business Research

ISSN

2153-6511

Publication Date

2010

Abstract/Excerpt

Students apply the 7 PROFITS Principles, the Priorities/ROI Decision Matrix and Business Reality Change Model to three business cases with various capital structures. These principles and tools guide entrepreneurs to transform their business to the next level of success and profitability by exploiting practical solutions adopted by Fortune 100 companies. Instructors introduce students to the principles and tools and then assign teams of students to work on the cases. Students play the role of the company's entrepreneur in making long term profitable decisions and to avoid self-defeating patterns.

Volume

1

Issue

1

First Page

188

Last Page

197

NSUWorks Citation

Lober, Rosalie; Tworoger, Thomas; and Jones, J. Preston, "The age of the new entrepreneur: The case study approach to 7 principles for boosting profits, priorities/ROI decision matrix and business reality change model" (2010). HCBE Faculty Articles. 1086.
https://nsuworks.nova.edu/hcbe_facarticles/1086