Demystifying the Big Data Phenomenon for Strategic Leadership
SAM Advanced Management Journal
ISSN or ISBN
Although many organizations could access Big Data to "uncover patterns, insights, and...opportunities for value creation," they do not. By overcoming psychological and other barriers to data analysis, organizations can harness data effectively using stacked technology platforms like Hadoop and also Machine Learning algorithms. Three case studies demonstrate the potential benefits (Starbucks, Zulily, and Metro Transit of St. Louis) plus data analysis based on the authors' previous quantitative research involving over 100 C-level executives. Eight recommendations include "practical steps...to achieve new success in Big Data" that may unlock profit opportunities and transform businesses.
Migliore, LauraAnn and Chinta, Ravi, "Demystifying the Big Data Phenomenon for Strategic Leadership" (2017). HCBE Faculty Articles. 1066.