HCBE Faculty Articles

Title

Demystifying the Big Data Phenomenon for Strategic Leadership

Document Type

Article

Date

Winter 2017

Publication Title

SAM Advanced Management Journal

ISSN or ISBN

0036-0805

Volume

82

Issue

1

First Page

48

Last Page

58

Description

Although many organizations could access Big Data to "uncover patterns, insights, and...opportunities for value creation," they do not. By overcoming psychological and other barriers to data analysis, organizations can harness data effectively using stacked technology platforms like Hadoop and also Machine Learning algorithms. Three case studies demonstrate the potential benefits (Starbucks, Zulily, and Metro Transit of St. Louis) plus data analysis based on the authors' previous quantitative research involving over 100 C-level executives. Eight recommendations include "practical steps...to achieve new success in Big Data" that may unlock profit opportunities and transform businesses.

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