Demystifying the Big Data Phenomenon for Strategic Leadership

Author(s)

LauraAnn Migliore, University of Phoenix - Online CampusFollow
Ravi Chinta, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

SAM Advanced Management Journal

ISSN

0749-7075

Publication Date

Winter 2017

Abstract/Excerpt

Although many organizations could access Big Data to "uncover patterns, insights, and...opportunities for value creation," they do not. By overcoming psychological and other barriers to data analysis, organizations can harness data effectively using stacked technology platforms like Hadoop and also Machine Learning algorithms. Three case studies demonstrate the potential benefits (Starbucks, Zulily, and Metro Transit of St. Louis) plus data analysis based on the authors' previous quantitative research involving over 100 C-level executives. Eight recommendations include "practical steps...to achieve new success in Big Data" that may unlock profit opportunities and transform businesses.

Volume

82

Issue

1

First Page

48

Last Page

58

NSUWorks Citation

Migliore, LauraAnn and Chinta, Ravi, "Demystifying the Big Data Phenomenon for Strategic Leadership" (2017). HCBE Faculty Articles. 1066.
https://nsuworks.nova.edu/hcbe_facarticles/1066