Converging and Diverging Forces on Customer Satisfaction: Comparative Empirical Analysis of Hollywood Movies in US and China

Author(s)

Fiona Sussan, University of Phoenix, Tempe, Arizona
Ravi Chinta, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

SAM Advanced Management Journal

ISSN

0749-7075

Publication Date

2016

Volume

81

Issue

2

First Page

31

Last Page

44

NSUWorks Citation

Sussan, Fiona and Chinta, Ravi, "Converging and Diverging Forces on Customer Satisfaction: Comparative Empirical Analysis of Hollywood Movies in US and China" (2016). HCBE Faculty Articles. 1062.
https://nsuworks.nova.edu/hcbe_facarticles/1062