Defense Date
12-2-2020
Document Type
Thesis
Degree Type
Master of Arts
Degree Name
Composition, Rhetoric, and Digital Media
First Advisor
Juliette Kitchens, Ph.D.
Second Advisor
Mario D’Agostino, Ph.D.
Third Advisor
Melissa Bianchi, Ph.D.
Keywords
Communication, Broadcast Media, Critical Race Theory, Critical Discourse Analysis
Abstract
Using Critical Race Theory (CRT) and critical rhetoric of race, this study identifies messages of whiteness present in the narratives produced by sports media in order to highlight the presence of racial discrimination in the English Premier League (EPL). Since sports is a field with increased social impact, the EPL is an important place to center CRT’s agenda and contest dominant narratives. Focusing specifically on Sky Sports, the EPL’s official broadcasting partner, this study examines both verbal and nonverbal racialized messages across their matchday content. The findings suggest that Sky Sports supports the racial hierarchy in the EPL by communicating racialized messages that reproduce systems of White dominance and imply Black inferiority on and off the field. Both CRT and critical rhetoric of race are transdisciplinary, therefore I hope this study can be used as a building block to uncovering mediated messages of whiteness across many disciplines, and inspiring efforts to disrupt them.
NSUWorks Citation
Bradley A. Fountain. 2020. Whiteness in Sports Media: Analyzing Mediated EPL Content for Racialized Narratives. Master's thesis. Nova Southeastern University. Retrieved from NSUWorks, . (47)
https://nsuworks.nova.edu/hcas_etd_all/47.
Included in
Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, Mass Communication Commons, Sports Studies Commons