Social Media Theory and Communications Practice

Social Media Theory and Communications Practice

Files

Document Type

Book

Editors

Kimberly Cohane, Megan Fitzgerald Dunn, Michael Laderman, Michael North, James Profetto, Tasha Yohan

Description

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.

This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.

ISBN

9781003255734

Publication Date

7-31-2023

Publisher

Routledge

City

New York

Keywords

Communication Studies, Economics, Finance, Business & Industry, Humanities

Disciplines

Communication | Social Media

Comments

Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

© 2024 Whitney Lehmann

DOI

10.4324/9781003255734

Social Media Theory and Communications Practice

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