Social Media Theory and Communications Practice
Document Type
Book
ISBN
9781003255734
Publication Date
7-31-2023
Editors
Kimberly Cohane, Megan Fitzgerald Dunn, Michael Laderman, Michael North, James Profetto, Tasha Yohan
Keywords
Communication Studies, Economics, Finance, Business & Industry, Humanities
Description
Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.
While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.
This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.
DOI
10.4324/9781003255734
Publisher
Routledge
City
New York
Disciplines
Communication | Social Media
NSUWorks Citation
Lehmann, Whitney. Social Media Theory and Communications Practice. New York: Routledge.
Additional Information
Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
© 2024 Whitney Lehmann