Spyware – Risk and Ambiguity Attitudes

Author(s)

Easwar A. Nyshadham, Nova Southeastern UniversityFollow
Eric Scott Ackerman, Nova Southeastern UniversityFollow
Vadhindran K. Rao, Metropolitan State University

Document Type

Article

Publication Date

5-5-2012

Abstract

In this paper, we argue that ambiguity, that is people’s inability to judge likelihood of risk, is a significant contributor to aversion to spyware risk. Since no objective or authoritative estimates of risk likelihood are available, but users still make decision, it must be the case that user’s judgments of risk likelihood are reflected in their decision weights. Using the theory and methods developed in the field of decision theory, we plan to conduct an experiment to a) assess the separate contributions of standard risk aversion and aversion to ambiguity to overall risk and b) examine whether peoples traits (optimism/pessimism, tolerance for ambiguity) and perception of information explain the patterns in the parameters corresponding to risk and ambiguity functions.

DOI

10.2139/ssrn.2051045

First Page

1

Last Page

10

NSUWorks Citation

Nyshadham, Easwar A.; Ackerman, Eric Scott; and Rao, Vadhindran K., "Spyware – Risk and Ambiguity Attitudes" (2012). CCE Faculty Articles. 99.
https://nsuworks.nova.edu/gscis_facarticles/99