Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text

Author(s)

Nathan White, Central Washington UniversityFollow
Yair Levy, Nova Southeastern UniversityFollow
Steven R. Terrell, Nova Southeastern UniversityFollow
Steve Bronsburg, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

Online Journal of Applied Knowledge Management

ISSN

2325-4688

Publication Date

1-1-2016

Abstract

Texting while driving is a growing problem that current efforts have failed to curtail. This behavior has serious, and sometimes fatal, consequences, and the factors that cause a driver to text are not well understood. This study investigates the influence that boredom, social relationships, social anxiety, and social gratification (BRAG) have upon the texting driver. A survey instrument was used to collect data from 297 respondents at a mid – sized regional university in the Pacific North west of the United States. The data was evaluated with PLS - SEM, which indicated that social gratification plays a very significant role in a driver’s decision to text. Additionally, data visualization techniques were used to gain additional knowledge from the data. The analysis with these techniques indicated that social anxiety may also play a role in a driver’s decision to text.

Volume

4

Issue

2

First Page

1

Last Page

16

Comments

Originally published in Online Journal of Applied Knowledge Management, 4(2): http://www.iiakm.org/ojakm/articles/2016/volume4_2/OJAKM_Volume4_2pp1-16.pdf

NSUWorks Citation

White, Nathan; Levy, Yair; Terrell, Steven R.; and Bronsburg, Steve, "Using data analytics to further understand the role that boredom, loneliness, social anxiety, social gratification, and social relationships (BRAG) play in a driver’s decision to text" (2016). CCE Faculty Articles. 343.
https://nsuworks.nova.edu/gscis_facarticles/343