CCE Theses and Dissertations
Campus Access Only
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Date of Award
2024
Document Type
Dissertation - NSU Access Only
Degree Name
Doctor of Philosophy Cybersecurity Management
Department
College of Computing and Engineering
Advisor
Ling Wang
Committee Member
Mary Haward
Committee Member
Junping Sun
Keywords
Consumer Trust, IoT adoption, IoT Design, IoT Privacy, Privacy Education, User-Centric
Abstract
The popularity and promised benefits of IoT devices are on the rise. However, their adoption is more gradual than expected. The slow growth is noticeable in IoT applications designed for home and retail domain. Slow growth can be attributed to how privacy issues are handled during the development of the devices. Prior studies have shown it is possible to design user-centric approaches to handle privacy issues in IoT devices. IoT device design process must include user-centric perspective to enhance privacy.
This study aimed to research the impact of user-centric approaches to mitigate the privacy risk in IoT devices. To research this problem, a design science-based model was created using technical surveys to understand the interactions between various user-centric approaches and their impact on users' trust for IoT devices and continued use of the IoT devices. For empirical research, IoT SMEs were polled to uncover the importance of various user-centric approaches. User-centric approaches were identified using theoretical framework based on available research. General population participants were assigned to 3 different (Regular, Expert, and Knowledge Seekers) levels of knowledge and expertise based on their answers. The participants were asked to choose their privacy preferences based on the user-centric approaches and personal preference. Participants’ trust for IoT devices and intention to continued use of IoT devices were measured.
With the increased confidence given by user-centric approaches while setting up IoT devices, consumer trust for IoT devices increased. In addition, privacy awareness, prior knowledge of user-centric approaches, and consumer education of user-centric approaches contributed to the increased level of trust for IoT devices. Furthermore, the perceived benefits of IoT applications shown to have a positive effect on the trust and continued use of IoT devices. Accordingly, companies creating and selling IoT applications should ensure that user-centric approaches are an integral part of IoT applications ecosystem.
NSUWorks Citation
Hemant N. Kulkarni. 2024. To Examine the Effect of User-Centric Approaches on Consumer’s Trust and Continued Use of IoT Devices. Doctoral dissertation. Nova Southeastern University. Retrieved from NSUWorks, College of Computing and Engineering. (1206)
https://nsuworks.nova.edu/gscis_etd/1206.
