Date

2021

ESRP 9000 Professor

Gina L. Peyton, Ed.D.

ESRP 9001 Professor

Gina L. Peyton, Ed.D.

Executive Summary

The novel coronavirus (COVID-19) pandemic is a catastrophic public health crisis that has affected millions of people worldwide. The pandemic has placed significant strains on global economies and dramatically shifted how many businesses operate. Academic health systems in the United States have led the response to the viral outbreak, providing critical care to patients and developing COVID-19 treatments. These health systems are projected to lose billions of dollars in revenues as a result of the pandemic. As the initial surge of the pandemic declines, so too has the patient volumes in many academic health systems. Research suggests patients are reluctant to seek care out of fear of contracting the virus in a healthcare setting.

In preparation for a post-COVID-19 world, healthcare systems will need to reshape their operational structures and develop strategies for continued business growth. This strategic research project was designed to provide solutions for increasing post-pandemic profitability in a public health system in South Florida. The study explores strategies for re-engaging patients and lessening the dangers of delayed medical care. The work provides indepth analysis of the pros, cons, and barriers of four potential solutions. Ultimately, the strategy selected for ensuring sustainability in the institution is the development of a communication campaign that affirms a commitment to patient, visitor, and employee safety. An action plan is introduced to provide a guide for implementation of the selected strategy. It is recommended that future studies explore patient engagement strategies implemented in similar healthcare settings during the COVID-19 pandemic.

Document Type

Strategic Research Project-NSU Access Only

Degree Name

Doctor of Education (EdD)

College

Abraham S. Fischler College of Education

Language

English

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