Faculty Articles

Media and persuasive messages

Researcher ID

Michael Simonson0000-0003-3478-7879

Document Type

Article

Publication Title

Instructional Innovator

ISSN

0196-6979

Publication Date

2-1984

Abstract

Discussion of attitude change through mediated instruction and how attitudes are related to learning is followed by guidelines for the use of six categories of persuasion techniques by instructional designers. Summaries of research findings on the effectiveness of each technique in mediated instruction are included.

Volume

29

Issue

2

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