A Mixed-Method Study on Social Media’s Role in the Health Decision-Making Practices of Black Millennial Women in South Florida

Author

Sashah Damier, Nova Southeastern UniversityFollow

Date of Award

2023

Document Type

Dissertation

Degree Name

Doctor of Education (EdD)

Department

Abraham S. Fischler College of Education

Advisor

Gary Reglin

Committee Member

Shery Bennett

Keywords

black millennial women, healthcare, social media, women's health

Abstract

The purpose of this research study was to examine health care decision-making practices of Black millennial women in South Florida, based on their social media use. The study contributed to understanding of how cultural components contribute to health care disparities for people of color because health care providers lacked information on how to reach Black millennial women with accurate and helpful information through social media.

The design for the study included a convergent parallel mixed-methods design using a web-based quantitative cross-sectional survey along with embedded qualitative telephone interviews and NVivo software. This mixed-methods methodology provided rich data and new understandings on how the participants determined the trustworthiness and reliability of health care information through their use of social media platforms.

The study provided useful data for other researchers, health care organizations, and health care clinicians, as well as assisting Black millennial women in improving their health care literacy and understand how to more effectively use health care services. The understandings gained from the results of this study may be beneficial to policymakers; academic researchers; developers of social media applications and technologies associated with health care information; and all women, in particular Black millennial women seeking health care support through social media.

NSUWorks Citation

Sashah Damier. 2023. A Mixed-Method Study on Social Media’s Role in the Health Decision-Making Practices of Black Millennial Women in South Florida. Doctoral dissertation. Nova Southeastern University. Retrieved from NSUWorks, Abraham S. Fischler College of Education. (443)
https://nsuworks.nova.edu/fse_etd/443.