Social Influences on Alcohol Consumption by Black and White Males
Thirty-two black and 32 white male normal drinkers participated in a beer taste test either simultaneously (co-action condition) with a heavy drinking black or white experimental accomplice or white the accomplice completed an art rating task (control observer condition). Subjects in the co-action condition drank significantly more beer (p < .001) than subjects in the control observer condition, regardless of their race or the race of the accomplice. Subjects' post-experimental questionnaire answers indicated they did not perceive themselves to be in competition with the accomplice. The mechanism underlying the robust co-action facilitation effect on drinking, now demonstrated in several studies and extended to black males in the present study, remains unexplained.
Watson, D. W.,
Sobell, M. B.
(1982). Social Influences on Alcohol Consumption by Black and White Males. Addictive Behaviors, 7(1), 87-91.
Available at: https://nsuworks.nova.edu/cps_facarticles/101