Examining the Influence of Skin Color Values on Hispanic Women's Identity Beliefs
Location
Room 1049
Format Type
Paper
Start Date
January 2011
End Date
January 2011
Abstract
This qualitative study identified the meanings heterosexual emerging adult Hispanic college women give to skin color in dating contexts. Women in this study preferred a “tan” skin color, feeling it was an important symbol of their ethnic identity. They further noted that appearing tan was viewed as attractive in their social and community contexts. Having tan skin increased their perceived value in dating contexts as men responded positively to this idealized skin color.
Examining the Influence of Skin Color Values on Hispanic Women's Identity Beliefs
Room 1049
This qualitative study identified the meanings heterosexual emerging adult Hispanic college women give to skin color in dating contexts. Women in this study preferred a “tan” skin color, feeling it was an important symbol of their ethnic identity. They further noted that appearing tan was viewed as attractive in their social and community contexts. Having tan skin increased their perceived value in dating contexts as men responded positively to this idealized skin color.
Comments
Breakout Session E