The Netnographer's Technology Toolkit
Location
Room 2057
Format Type
Paper
Start Date
January 2013
End Date
January 2013
Abstract
Drawing on her own first-hand experiences with netnography, the presenter will share webbased technology applications to be utilized when collecting data through participant observation, online synchronous interviews, online focus groups, and taking fieldnotes when doing online ethnography. The presenter will share her experiences with several technologies used in this process by comparing and contrasting their affordances and discussing how netnography changes traditional views of ethnography.
The Netnographer's Technology Toolkit
Room 2057
Drawing on her own first-hand experiences with netnography, the presenter will share webbased technology applications to be utilized when collecting data through participant observation, online synchronous interviews, online focus groups, and taking fieldnotes when doing online ethnography. The presenter will share her experiences with several technologies used in this process by comparing and contrasting their affordances and discussing how netnography changes traditional views of ethnography.
Comments
Breakout Session F