Looking Forward: Technology and the Birth of Ideas

Presenter Information

Sabrina Habib

Location

Room 2057

Format Type

Paper

Start Date

January 2013

End Date

January 2013

Abstract

Through in-depth Skype interviews and video-recorded classroom observations we explored how institutions integrate technological advances into creative advertising courses. Our study was carried out with students from various portfolio schools nationally and internationally. The fast paced development of technology is forcing institutions to teach as the latest tools emerge; with no precedent in the literature, we examined how such changes affect the creation of ideas.

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Jan 19th, 10:15 AM Jan 19th, 10:40 AM

Looking Forward: Technology and the Birth of Ideas

Room 2057

Through in-depth Skype interviews and video-recorded classroom observations we explored how institutions integrate technological advances into creative advertising courses. Our study was carried out with students from various portfolio schools nationally and internationally. The fast paced development of technology is forcing institutions to teach as the latest tools emerge; with no precedent in the literature, we examined how such changes affect the creation of ideas.