The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

Authors

Jon M. GaronFollow

Document Type

Article

Publication Date

1-1-2012

Abstract

In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.

Publication Title

Journal of Intellectual Property Rights

First Page

443

NSUWorks Citation

Jon M. Garon, The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment, 17 Journal of Intellectual Property Rights 443 (2012),
Available at: https://nsuworks.nova.edu/law_facarticles/76