Closing Time and Cheerleader Effects Are Moderated by Target Value

Author

• Jackie R. McDowell, Nova Southeastern UniversityFollow

Date of Award

1-1-2015

Document Type

Thesis

Degree Name

Master of Science (MS)

First Advisor

Valerie Starratt

Keywords

attractiveness; Cheerleader Effect; Closing Time Effect; mate value

Abstract

Previous research on factors influencing evaluations of mate value has revealed seemingly contradictory results. Specifically, the Closing Time Effect predicts that individuals will be viewed as more attractive when there are fewer individuals to choose from, while the Cheerleader Effect predicts that individuals will be viewed as more attractive when they are in the presence of others. The current study evaluates the influence of baseline measures of attractiveness on each of these effects. Results indicate that low value individuals may be more subject to Closing Time Effects, while high value individuals benefit from the Cheerleader Effect. The influence of mating relevant individual difference variables was also examined.

NSUWorks Citation

McDowell, J. R. (2015). Closing Time and Cheerleader Effects Are Moderated by Target Value. .
Available at: https://nsuworks.nova.edu/cps_stuetd/172