Title

Individual Proximity in Interpreting Transnational Texts

Presenter Information

Eriko Yamato

Location

1048

Format Type

Paper

Start Date

January 2015

End Date

January 2015

Abstract

This qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this presentation, I revisit the concepts of “cultural proximity” and “reflexivity” to examine how Malaysians are interpreting media texts from Japan. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness which they did not find or accept in their real lives.

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Jan 8th, 1:55 PM Jan 8th, 2:15 PM

Individual Proximity in Interpreting Transnational Texts

1048

This qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this presentation, I revisit the concepts of “cultural proximity” and “reflexivity” to examine how Malaysians are interpreting media texts from Japan. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness which they did not find or accept in their real lives.