CAHSS Faculty Books and Book Chapters
Ask the Pros: Inverted Pyramid Style
Book Title
The Public Relations Writer’s Handbook
Document Type
Book Chapter
ISBN
9780815365280
Publication Date
12-12-2019
Edition
1st Edition
Keywords
communication, inverted pyramid style, news, news writing
Description
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.
The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.
Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.
A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Publisher
Routledge
Disciplines
Arts and Humanities | Rhetoric and Composition | Social and Behavioral Sciences
NSUWorks Citation
Fitzgerald, M. (2019). Ask the Pros: Inverted Pyramid Style. The Public Relations Writer’s Handbook Retrieved from https://nsuworks.nova.edu/shss_facbooks/158
Additional Information
Whitney Lehmann is the main author of this book with a host of contributors, including Megan Fitzgerald.