CAHSS Faculty Books and Book Chapters

The Public Relations Writer’s Handbook

Chapter Title

The Public Relations Writer’s Handbook

Department

Department of Writing and Communication

Files

Document Type

Book

Description

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text.

ISBN

978-0815365297

Publication Date

12-2019

Publisher

Routledge

City

New York, NY

Keywords

backgrounders, email, interviewing, feature writing, letters, memoranda, media, media advisories, media alerts, news, news releases, news writing, public relations, public service announcements, social media, speech writing, storytelling, writing

Disciplines

Arts and Humanities | Communication | Journalism Studies | Mass Communication | Public Relations and Advertising | Social and Behavioral Sciences | Social Media

First Page

1

Last Page

202

DOI

10.4324/9781351261920

The Public Relations Writer’s Handbook
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