Faculty Articles
Title
Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?
Publication Title
Health marketing quarterly
Volume
32
Issue
4
Publication Date / Copyright Date
1-1-2015
First Page
382
Last Page
393
Abstract
CVS Health has taken a strategic marketing move by banning tobacco sales. They risk losing customers who buy medications and cigarettes at their drugstores. They estimate they will lose 2 billion dollars by banning cigarette sales. CVS Health believes they will benefit from being regarded as health care partner by insurers and banning cigarette sales is an important step in being recognized as such. The Affordable Care Act expanded access to pharmacy-based medical clinics, increased affordability of medications, and expanded the clinical role of pharmacists. CVS Health is positioning itself to take advantage of these changes.
Disciplines
Medicine and Health Sciences | Pharmacy and Pharmaceutical Sciences
Keywords
Commerce, Health Personnel, Health Promotion, Humans, Marketing, Pharmacies, Smoking Prevention, Tobacco, United States
NSUWorks Citation
Lopez-Trigo, Paula; Khanfar, Nile M.; Alameddine, Sarah; and Harrington, Catherine, "Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?" (2015). Faculty Articles. 182.
https://nsuworks.nova.edu/hpd_corx_facarticles/182