HCBE Faculty Presentations

Title

Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer

Event Location / Date(s)

Las Vegas, NV / 2016

Document Type

Conference Proceeding

Presentation Date

2016

Conference Name / Publication Title

The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference

This document is currently not available here.

Share

COinS