Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention

Event Location / Date(s)

Atlanta, GA / 2016

Event Name / Location

The 2016 Society for Marketing Advances Conference

Presentation Date

2016

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
L. Casas
Kathleen O'Leary, Nova Southeastern UniversityFollow
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; Casas, L.; O'Leary, Kathleen; Weisfeld-Spolter, Suri; and Gironda, John, "Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention" (2016). HCBE Faculty Presentations. 798.
https://nsuworks.nova.edu/hcbe_facpres/798