Employee Brand Influencers: Motivations and Social Media Engagement

Event Location / Date(s)

San Francisco, CA

Event Name / Location

American Marketing Association

Presentation Date

8-6-2017

Document Type

Conference Presentation

Presenter(s) / Author(s)

Deborah Goldring, Stetson UniversityFollow
Baiyun Gong, Nova Southeastern UniversityFollow

NSUWorks Citation

Goldring, Deborah and Gong, Baiyun, "Employee Brand Influencers: Motivations and Social Media Engagement" (2017). HCBE Faculty Presentations. 1183.
https://nsuworks.nova.edu/hcbe_facpres/1183