HCBE Faculty Presentations
Title
Employee Brand Influencers: Motivations and Social Media Engagement
Event Location / Date(s)
San Francisco, CA
Document Type
Conference Presentation
Presentation Date
8-6-2017
Conference Name / Publication Title
American Marketing Association
NSUWorks Citation
Goldring, Deborah and Gong, Baiyun, "Employee Brand Influencers: Motivations and Social Media Engagement" (2017). HCBE Faculty Presentations. 1183.
https://nsuworks.nova.edu/hcbe_facpres/1183
COinS