HCBE Faculty Articles

Title

Descriptive Norms and Norm Innovations: Implications for Theorizing Level of Analysis

Document Type

Article

Date

11-1-2015

Publication Title

Journal of Cross-Cultural Psychology

ISSN or ISBN

1552-5422

Volume

46

Issue

10

First Page

1332

Last Page

1335

Description

Morris and Liu’s (2015) article about norm innovation in the special issue of the Journal of Cross-Cultural Psychology (JCCP) about descriptive norms adds theoretical substance (Leung, 1989; Peterson & Barreto, 2014; Triandis & Suh, 2002) to studies that statistically compare measures at different levels of analysis(e.g., Fischer, Vauclair, Fontaine, & Schwartz, 2010). It also helps explain why societal subgroups still allow larger societies, like countries, enough coherence for scholars to construct meaningful societal culture dimensions. In this commentary, we discuss the difference between individual and societal logics and its implication for norm emergence.

DOI

10.1177/0022022115610214

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