HCBE Faculty Articles
Title
Industrial Buying in High-Tech Markets
Document Type
Article
Publication Date
11-1986
Publication Title
Industrial Marketing Management
ISSN or ISBN
0019-8501
Volume
15
Issue/Number
4
First Page
293
Last Page
298
Abstract/Excerpt
This article examines the buying behavior of purchasers of high technology laboratory instrumentation. Research was undertaken with 54 organizations. The primary objective of this article is to analyze the buying process and to identify and determine the relative importance of the factors influencing supplier selection in high technology markets.
DOI
10.1016/0019-8501(86)90021-0
NSUWorks Citation
Abratt, Russell, "Industrial Buying in High-Tech Markets" (1986). HCBE Faculty Articles. 979.
https://nsuworks.nova.edu/hcbe_facarticles/979
