HCBE Faculty Articles
Title
Unplanned Buying and In‐Store Stimuli in Supermarkets
Document Type
Article
Publication Date
5-1990
Publication Title
Managerial and Decision Economics
ISSN or ISBN
1099-1468
Volume
11
Issue/Number
2
First Page
111
Last Page
121
Abstract/Excerpt
Manufacturers and retailers in industrialized countries spend large sums on advertising and/or in‐store promotion in the hope of increasing sales of their merchandise through ‘impulse’ buying. Results are reported in this paper of the unplanned buying behaviour of 450 consumers in 15 major supermarkets in South Africa compared with similar studies in the United States and the United Kingdom. The findings indicate that unplanned buying is higher in the United States than in South Africa, but that the importance of in‐store stimuli holds true across cultures. Analysis of other variables such as brand loyalty, specific outlet, and presence of a shopping list is also reported on a cross‐cultural basis.
DOI
10.1002/mde.4090110204
NSUWorks Citation
Abratt, Russell and Goodey, Stephen Donald, "Unplanned Buying and In‐Store Stimuli in Supermarkets" (1990). HCBE Faculty Articles. 968.
https://nsuworks.nova.edu/hcbe_facarticles/968
